Technology Advancements: Demanding Images

         Technology advancements have created a world where society wants graphics and information with their news. They want pictures, statistics, and things that go much deeper than just a news story. People in older generations are use to watching the nightly news just to see someone reporting on a topic with a vague picture in the background. With social media, it is no doubt; you can share images with articles as instantly as you post them. People want to know everything. It goes with my last post of people wanting their things now. They want all of the information now, too.

            Media has always been influenced by social developments and the rapid remarkable developments in technology and global economics is significantly altering lives, community, and established social institutions – including media (Social Trends, 2013). The developments in technology have allowed journalist to upload graphics and images with their posts as instantly as they take them. Cameras and smartphones are so digitally enhanced, you can post pictures more instantly than you can write the article about the image. This allows for users to demand their information now and expect things quicker.

Social Trends. (2013, October 5). What Society Needs from Media in the Age of Digital Communication. Retrieved April 4, 2015, from http://www.socialtrendsinstitute.org/experts/experts-meetings/civil-society/what-society-needs-from-media-in-the-age-of-digital-communication

Instant Gratification

           In the age of disbursement, people want their things, and they want it now. They do not want to wait on anything, not even a drink at Sonic. They want it as instantly as they requested it. If an Internet provider doesn’t provide good service, they will move to a company who provides better service. They’ll do this until they are satisfied with what they have. The same goes for news. They want it as instantaneously as they hear about it.  Social media has a lot to contribute to this as people see it, want it, get it effect the platform has established. With smartphones getting smarter by the second, people are able to get their information that quickly. Society expects things instantly, they want their shows to begin streaming in seconds, dates to arrive at their door, cabs to be waiting on the curb, and gratification that it all happens as they wish (Muther, 2013).

            This gratification has also played a role in when people want their news. This has recently become a trend as people in the baby boomers era still get gratification watching the news on the nightly news segments. News organizations clearly and correctly see digital readership as vital to their future (Kohut, 2013). To broadcast to the younger generation, news must adapt to the get it now mindset where the viewers want their news and information before the nightly news casts at 5pm.

Kohut, A. (2013, October 7). Pew surveys of audience habits suggest perilous future for news. Retrieved April 3, 2015, from http://www.poynter.org/news/mediawire/225139/pew-surveys-of-audience-habits-suggest-perilous-future-for-news/

Muther, C. (2013, February 2). The growing culture of impatience, where instant gratification makes us crave more instant gratification - The Boston Globe. Retrieved April 3, 2015, from http://www.bostonglobe.com/lifestyle/style/2013/02/01/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification/q8tWDNGeJB2mm45fQxtTQP/story.html

Building Relationships in Media

       

          In today’s world, people constantly want to find a way to fit in. A way to connect with someone else on a deeper level brings them gratification they can grasp what the other is saying. In technology journalism, it is important to tell a precise story of whatever it is you are writing. People wan the ability to connect with people, but they want to do so in a facet where they can research you. This is true in the world of social media and technology as anyone can research anyone. Journalist want to have a positive open approach to their personal social media accounts, allowing people to find them. It is important, as this is how people build relationships.

            People don’t have to see you face-to-face to build a connection. They can build a connection simply by seeing a profile or seeing something that reminds them of something else. Keeping it classy and up to date will allow users to do just that. Culture shows we are build on relationships, or at least that’s how we do it in the south. We want to connect with you. Digital is not about putting up your story on the web, it’s about a fundamental redrawing of journalists’ relationships with our audience, how we think about our readers, our perception of our role in society, our status (Viner, 2013). Showing your reader you thought about them will make them an avid follower.

Viner, K. (2013, October 9). The rise of the reader: Journalism in the age of the open web. Retrieved April 2, 2015, from http://www.theguardian.com/commentisfree/2013/oct/09/the-rise-of-the-reader-katharine-viner-an-smith-lecture