Building Relationships in Media

       

          In today’s world, people constantly want to find a way to fit in. A way to connect with someone else on a deeper level brings them gratification they can grasp what the other is saying. In technology journalism, it is important to tell a precise story of whatever it is you are writing. People wan the ability to connect with people, but they want to do so in a facet where they can research you. This is true in the world of social media and technology as anyone can research anyone. Journalist want to have a positive open approach to their personal social media accounts, allowing people to find them. It is important, as this is how people build relationships.

            People don’t have to see you face-to-face to build a connection. They can build a connection simply by seeing a profile or seeing something that reminds them of something else. Keeping it classy and up to date will allow users to do just that. Culture shows we are build on relationships, or at least that’s how we do it in the south. We want to connect with you. Digital is not about putting up your story on the web, it’s about a fundamental redrawing of journalists’ relationships with our audience, how we think about our readers, our perception of our role in society, our status (Viner, 2013). Showing your reader you thought about them will make them an avid follower.

Viner, K. (2013, October 9). The rise of the reader: Journalism in the age of the open web. Retrieved April 2, 2015, from http://www.theguardian.com/commentisfree/2013/oct/09/the-rise-of-the-reader-katharine-viner-an-smith-lecture