Instant Gratification

           In the age of disbursement, people want their things, and they want it now. They do not want to wait on anything, not even a drink at Sonic. They want it as instantly as they requested it. If an Internet provider doesn’t provide good service, they will move to a company who provides better service. They’ll do this until they are satisfied with what they have. The same goes for news. They want it as instantaneously as they hear about it.  Social media has a lot to contribute to this as people see it, want it, get it effect the platform has established. With smartphones getting smarter by the second, people are able to get their information that quickly. Society expects things instantly, they want their shows to begin streaming in seconds, dates to arrive at their door, cabs to be waiting on the curb, and gratification that it all happens as they wish (Muther, 2013).

            This gratification has also played a role in when people want their news. This has recently become a trend as people in the baby boomers era still get gratification watching the news on the nightly news segments. News organizations clearly and correctly see digital readership as vital to their future (Kohut, 2013). To broadcast to the younger generation, news must adapt to the get it now mindset where the viewers want their news and information before the nightly news casts at 5pm.

Kohut, A. (2013, October 7). Pew surveys of audience habits suggest perilous future for news. Retrieved April 3, 2015, from http://www.poynter.org/news/mediawire/225139/pew-surveys-of-audience-habits-suggest-perilous-future-for-news/

Muther, C. (2013, February 2). The growing culture of impatience, where instant gratification makes us crave more instant gratification - The Boston Globe. Retrieved April 3, 2015, from http://www.bostonglobe.com/lifestyle/style/2013/02/01/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification/q8tWDNGeJB2mm45fQxtTQP/story.html